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World @ Risk

‘Newsdesk Communications helped us define a publication to inform our industry and communicate with our members. They then created the title to standards which more than matched our expectations’
Marie-Louise Rossi, Former Chief Executive, International Underwriting Association of London

Background

International Underwriting Association (IUA) is the leading representative organisation for international and wholesale insurance and reinsurance companies.

Requirement

The IUA wanted a publication that could provide a comprehensive guide to the London insurance market and act as a forum for important issues such as those raised in the turmoil which followed the terrible events of 9/11. The title needed to be structured so as to highlight the work of the association and reflect its pre-eminent position in the world’s underwriting community.

Publication

Now in its second edition and edited by Adrian Leonard, the 176-page World @ Risk was our response. Introduced by Newsdesk Communications’ own Chairman and Financial Editor of the London Evening Standard, Anthony Hilton, the publication is both informed and authoritative. Formulated as a showcase for the London market, primary editorial content is written by London’s top insurance journalists and is balanced with comment from IUA members.

Results

The wide range of correspondents and contributors makes World @ Risk stand out from other publications covering this industry. Fulfilling a strategic role in the IUA’s communications, the publication provides a valuable resource for its members and promotes the work of the association to other organisations and individuals both within and outside the insurance marketplace.


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