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Sustainable Investment

‘The Newsdesk Communications team were highly cooperative and worked hard to understand our requirements. Everyone at IFC is very pleased with the publication and, judging by the response we have received, so are the readers.’
Dana Lane, Chief of Publications, International Finance Corporation

Background

Part of the World Bank Group, the International Finance Corporation (IFC) is the largest multilateral source of loan and equity financing for private sector projects in the developing world. The company also provides advice and technical assistance to private businesses and governments in developing countries. These services cover a broad spectrum, including advice on privatisation, business-related public policy, and industry-specific issues

Requirement

IFC wanted a publication that would:

  • Explain to a wide readership what IFC does and what it stands for

  • Give potential IFC clients and other stakeholders a user-friendly single source of information to help them structure their approach to IFC and other development finance institutions

  • Explain why business is important in the development process and, equally, highlight the potential business opportunities offered by liberating private enterprise in developing economies

  • Provide a new voice in the debate over how environmental and social sustainability, good governance, and corporate social responsibility should play a central role in structuring projects

  • Be self-funding


Publication

Edited by Jon Marks, Sustainable Investment a high-quality, 80 page magazine was our response to the challenges set by IFC. Introduced by IFC Executive Vice President Peter Woicke and Chairman of the World Business Council on Sustainable Development, Bertrand Collomb, the publication is packed with insightful editorial content written by specialist contributors in trade and finance. Their work is combined with comment from key IFC officials and case study examples of how and where IFC is making an impact.

Results

Receiving wide praise from IFC and other stakeholders alike, Newsdesk Communications more than fulfilled the brief. Sustainable Investment has provided IFC with a highly effective communications tool. Initially launched at the World Bank’s spring meetings, our development office has ensured a highly targeted and wide-ranging distribution.


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