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Smart Disposal

‘Newsdesk Communications have given us a magazine which delivers clear, unequivocal results. It plays a strategic role in our marketing communications.’
Barry Teideman, Business Development Director, Disposal Services Agency, MOD

Background

The Disposal Services Agency (DSA) is a division of the UK Ministry of Defence that provides expert and accessible disposal solutions to a wide range of clients, military and civilian alike. Dedicated contractors not only supply a collect-to-dispose service, but also offer for sale a wide range of refurbished items from destroyers to computers.

Requirement

Despite its experience and expert reputation in the defence sector, the DSA is little known elsewhere. It wanted to develop a publication about the advantages of safe, environmentally aware disposal through the DSA. The agency also wanted help with developing the distribution of the publication to reach target clients among the UK and international defence sectors, industry, government, opinion formers and think tanks.

Publication

With key articles written by Paul Beaver our renowned defence specialist and other experts in the field, our publication Smart Disposal highlights the DSA’s strengths through detailed analysis, case studies and customer testimonials. It focuses on the many different aspects of disposal where the DSA has specific, world-class expertise. The DSA agreed to underwrite the direct production costs, in return for a rebate if advertising revenue reached pre-set targets.

Results

Smart Disposal has now become the DSA’s principal marketing tool and, thanks to our development team who created the customer database, it has achieved wide and accurate distribution within its target sectors. We comfortably exceeded the advertising revenue targets and the DSA received a substantial rebate on their production costs.


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