Publishing pathway

In following the steps on our Publishing pathway, you will see how closely we work with you and your team. This is vital if we are to publish a title that exactly matches your needs and complements your brand.

Consult

• Having discussed your objectives for the publication, our consultancy team will propose a strategic solution including topics and format

• We will also work with you to develop the most effective distribution strategy

• We'll agree how the publication is to be funded and consider the benefits of including third party advertisements

Create

• We then plan the schedule and develop a full editorial and creative synopsis for the first publication

• At around this time, our adertising sales team will develop a strategy to generate advertising revenue from relevant companies that share your values

• Following your approval of the synopsis, we commission and write all features

• Simultaneously, our design team will be sourcing illustrations and photography and creating initial designs for your approval

• The advertising sales process runs concurrently with the creative process and it includes all advertising administration such as invoicing and the management of copy and artwork

Deliver

• You are given the opportunity to evaluate and request amendments to the copy, designed proofs and all advertisements. You will always have final approval of everything which appears in print

• We produce the publication, managing everything from paper supply, through printing, to bulk distribution, fulfillment and mailing

We can also provide and manage a range of other, third party services such as database development, circulation audits, consumer research and press launches.

A strategic partnership

Our experience means that you should be able to devote less time and human resource to your publication than you might need with other publishers. We're accustomed to delivering a turnkey solution from scratch and as your partner, we will involve you and your team as much, or as little as you like. Working with us will give you even more reasons for getting in touch.